For some reason, Sprite decided to create a robotic replica of Drake that splits into a bunch of pieces and fills with liquid until it explodes, before putting itself together again. In 2011, as Drake was gearing up for the release of Take Care, he partnered with Sprite for an ad that's still being talked about (and meme'd) to this day. Why it’s cringey: The robot (but this one is so bad, it’s actually kind of good?) The “extended video ad” follows Snoop’s “Pocket Like it’s Hot” commercial, where he, Andy Milonakis, and others spat Hot Pocket raps over the “Drop It Like It’s Hot” beat. With such a preposterous setoff, the video had no choice but to descend into further madness, with Snoop and Upton traveling through the Hot Pocket universe in a spaceship, meeting a rapping baker and an 8-bit butcher. The star-studded spot starts with Kate Upton falling into an extended dream sequence after watching Snoop Dogg and actor Oliver Cooper rap about the best part of a Hot Pocket during a Larry King interview. Business Insider felt like the brand was “targeting stoners” with their 2013 “You Got What I Eat” ad, but the 4-minute visual felt hallucinogenic. Cue his confusing partnership with Hot Pocket. When you shoot your shot as much as Snoop Dogg has with the ads, there’s bound to be some airballs. Why it's cringey: They didn’t need such big-budget surreality to sell a $3 snack And if you do visit it on Murda’s suggestion, “You actually get a little bit more for your buck.” Murda does recognize, though, that “it might not be the best commercial,” and admits that the messaging may be problematic: “Because they see it’s Uncle Murda and pawn shops, they figure, ‘Damn, it must gotta be Murda saying go rob motherfuckers and bring it to Pawn Rite and you’re good.’” -Lucas Wisenthal With money in hand, the crew hits the studio, while Murda, standing under the fluorescent lighting of a Pawn Rite location, lets the viewer know, “Tell ’em Uncle Murda sent you.” As Murda later told DJ Vlad, his friend Bob-the financier behind many of his videos-has a stake in the chain. There’s a lot to unpack in this 2013 spot for Pawn Rite, a chain of pawn shops that, as Uncle Murda explains, has “locations all over Brooklyn.” A group of rappers is lamenting the fact that they can’t afford studio time when Murda appears, announcing that the shop will provide them with money in exchange for their belongings, a transaction that will allow them to finish their album. Why it’s cringey: “Yo, we got the money from Pawn Rite.
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